Sharadha terry company looking for young & dynamic
executives for below following Positions:
Job Name:
- Sr. Marketing Executive / Assistant Manager Marketing
Reports to:
Head of Marketing
Job Summary:
We are seeking a dynamic
and experienced Sr. Marketing Executive or Assistant Manager Marketing to
oversee and manage retail branding, POSM (Point of Sale Materials) production,
ATL (Above the Line) and BTL (Below the Line) coordination, vendor management,
packaging development, and visual merchandising for the Indian market. The
ideal candidate will possess strong leadership skills, creativity, and a deep
understanding of the marketing landscape in India.
Key Responsibilities:
1. Retail Branding:
- Develop and implement retail branding
strategies to enhance brand visibility and recognition in the market.
- Collaborate with the sales team to ensure
consistent brand messaging and presentation across all retail channels.
2. POSM Production:
- Oversee the production of Point of Sale
Materials, ensuring they are high quality, cost-effective, and align with brand
guidelines.
- Coordinate with design teams and external
vendors to produce engaging and effective POSM.
3. ATL and BTL Coordination
and Execution:
- Coordinate BTL activities such as events,
promotions, and in-store marketing to drive consumer engagement and sales.
- Measure and analyze the effectiveness of
ATL and BTL campaigns, providing actionable insights for improvement.
4. Vendor Management:
- Identify and manage relationships with key
vendors and suppliers, ensuring timely delivery and quality of marketing
materials and services.
- Negotiate contracts and terms with vendors
to achieve the best possible outcomes for the company.
5. Packaging Development:
- Lead the development and design of product
packaging that is both aesthetically appealing and functional.
- Work closely with the product development
team to ensure packaging meets regulatory requirements and brand standards.
6. Visual Merchandising:
- Develop and implement visual merchandising
strategies to enhance the shopping experience and drive sales.
- Train and guide retail staff on effective
visual merchandising techniques and best practices.
Qualifications:
- Bachelor’s degree in
Marketing, Business Administration, or a related field. A Master’s degree is a
plus.
- 3+ years of experience in
marketing, with a focus on retail branding, POSM production, and visual
merchandising.
- Proven track record of
managing ATL and BTL marketing campaigns in the Indian market.
- Strong vendor management
skills, with experience in negotiating and managing vendor contracts.
- Excellent project
management skills, with the ability to handle multiple projects simultaneously
and meet deadlines.
- Creative thinker with a
keen eye for detail and a passion for innovative marketing solutions.
- Strong analytical skills,
with the ability to interpret data and make data-driven decisions.
- Excellent communication
and interpersonal skills, with the ability to work effectively with
cross-functional teams.
Preferred Skills:
- Experience in the FMCG or
retail sector.
- Knowledge of the latest
marketing trends and technologies.
- Proficiency in marketing
tools and software, such as CRM systems, marketing automation platforms, and
analytics tools.
- Understanding of
regulatory requirements related to packaging and advertising in India.
Work location:
Coimbatore
Address:
Sharadha Terry Products Private Limited
1GV, ( Mega City)
T.S.No. 114/1, Kamaraj Road,
Upplipalayam Post,
Coimbatore – 641015
Walk in Interview Between Date: 12.06.2024 to 18.06.2024
Contact Information:
Interested Candidates Mail Your Profile,
premkumar.v@microcotton.com ,
Contact Number:
8122241012
----------
|
Today Jobs |
|
|
Group Links |
|